The conversation is between "Rubber Duck", "Pig Pen" and "Sod Buster", primarily through Rubber Duck's side of the conversation. The narration and CB chatter is by Fries.
Rubber Duck (driving a Kenworth with a load of logs) is the "front door" (the leader) of three eighteen-wheelers (tractor and semi-trailer) when he realizes they have a convoy. Following the Rubber Duck is an unnamed trucker in a "cab-over Pete with a reefer on" (a refrigerated trailer, hauled by a Peterbilt truck configured with the cab over the engine), while Pig Pen brings up the rear in a "Jimmy" (GMC truck) hauling hogs.
The convoy begins toward "Flagtown" (Flagstaff, Arizona) at night on June 6 on "I-one-oh" (I-10) just outside "Shakytown" (Los Angeles, California,due to its earth tremors). By the time they get to "Tulsatown" (Tulsa, Oklahoma), there are 85 trucks and the "bears" (police) have set up a road block and have a "bear in the air" (police helicopter). By the time they get to "Chi-town" (Chicago, Illinois), the convoy has been joined by a "suicide jockey" (truck hauling explosives) and "eleven long-haired friends of Jesus in a chartreuse microbus", and the police have called out "reinforcements from the 'Illinoise' (Illinois) National Guard". The convoy crashes another road block when crossing a toll bridge into New Jersey, and by this time they have "a thousand screamin' trucks" in all.
Several times, Rubber Duck complains about the smell of the hogs that Pig Pen is hauling,and asks Pig Pen to "back off" (fall further behind). By the end , Pig Pen has fallen so far back that when Rubber Duck is in New Jersey, Pig Pen has only gotten as far as Omaha (a reference to the headquarters of American Gramaphone, which released the song).
In 1976, an English version, Convoy GB, featuring BBC Radio 1 DJs Dave Lee Travis and Paul Burnett as Laurie Lingo & The Dipsticks, made #4 on the UK singles chart. In this version, the two truckers are "Superscouse" and "Plastic Chicken".
The song made an appearance in The Simpsons, in the episode "Radio Bart". Another episode, "'Tis the Fifteenth Season", featured a Christmas themed version called "Christmas Convoy". An excerpt of the song was featured in the "Grand Wheelchair Rally" sketch of The Benny Hill Show (episode #33, original airdate 1978-12-26). The song was also sung by Earl, Joy and Randy in an episode of My Name is Earl, entitled "Made a Lady Think I Was God". The song was featured in the television series Futurama, in the episode "Parasites Lost". The current Fire in the Night show at the Pacific National Exhibition in Vancouver, BC is also based upon the most recent Paul Brandt version of the song.
Paul Brandt was at the Dauphin Country Music Festival in Manitoba and saw a trucking company with his name on it. After some talking, the owner of the company agreed to let Paul Brandt use his trucks for the music video.