In 1970 Mayfield's Athens plant was the first in the industry to successfully implement in-plant blow-molding for production of plastic milk jugs. In 1988 Mayfield was the first dairy to use an opaque plastic milk jug that protects milk from ultraviolet light. In 1995, Mayfield launched the single-serve Chug milk bottle for Dean Foods. The single-serve bottle increased milk consumption by letting milk compete with single-serving soft drinks. In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first.
In 2006 Mayfield started a multi-author company blog, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers. The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of social media in marketing. In 2007 the company won an Effie Award, presented by the New York American Marketing Association, for successfully marketing four new ice cream flavors without discounts, using a campaign in which customers were encouraged to "vote" for their favorite new flavor.