Long Branch was formed on April 11, 1867, as the Long Branch Commission, from portions of Ocean Township. Long Branch was incorporated as a city by an Act of the New Jersey Legislature on April 8, 1903, based on the results of a referendum, replacing the Long Branch Commission.
According to the United States Census Bureau, the city has a total area of 6.2 square miles (16.0 km²), of which, 5.2 square miles (13.5 km²) of it is land and 1.0 square miles (2.5 km²) of it (15.67%) is water.
Elberon is an unincorporated area, served as ZIP code 07740, located within Long Branch.
President Garfield was brought to Long Branch in the hope that the fresh air and quiet might aid his recovery after being shot on July 2, 1881, an incident that left the assassin's bullet lodged in his spine. He died here on September 19, 1881, exactly two months before his 50th birthday. The Garfield Tea House, built from railroad ties that carried Garfield's train, is in Elberon.
The famous Long Branch Saloon of the American Old West, located in Dodge City, Kansas, was originally named that by its first owner, William Harris, who had moved west from Long Branch, New Jersey, his hometown.
Originally a resort town with a few hotels and large estates and many farms in the early 20th century, Long Branch grew in population. Italian, Irish and Jewish immigrants settled in during this period. By the 1950s, Long Branch like many other towns had developed new residential spots and housing to make room for the growing population. Many of the former farms of Long Branch were transformed into residential "suburbs". Many of the estates and a few old historic resorts (with the addition of many new ones) still remain.
With the ascendancy of Hollywood in California as a film capital, Long Branch lost much of its activity as a theater spot. Parts of traditional living areas with old houses were altered to support private projects by eminent domain legislation.
Long Branch still continues however to be a popular resort area. Many people from New York City travel or settle in to the area to escape the crowded city and enjoy the benefits of Long Branch's beaches.
In the city the population was spread out with 23.8% under the age of 18, 10.2% from 18 to 24, 32.4% from 25 to 44, 20.8% from 45 to 64, and 12.9% who were 65 years of age or older. The median age was 35 years. For every 100 females there were 94.3 males. For every 100 females age 18 and over, there were 91.6 males.
The median income for a household in the city was $38,651, and the median income for a family was $42,825. Males had a median income of $37,383 versus $27,026 for females. The per capita income for the city was $20,532. About 13.9% of families and 16.7% of the population were below the poverty line, including 23.3% of those under age 18 and 13.3% of those age 65 or over.
There are several distinct neighborhoods and areas in the City of Long Branch, each with its own character, strengths and challenges. Among these are North End (once known as "Atlanticville"), Branchport, Beachfront North and South (including the tony Pier Village, adjacent to the site of the former Long Branch Pier at the foot of Laird Street), Downtown, Uptown, West End and Elberon. As the city's now famous redevelopment initiatives continue to grow in scope and renown, the lower Broadway area (a portion of the city's Downtown) will become an Arts District. One of the first successes of the art district has been the Shore Institute for Contemporary Art on Broadway and Third Avenue.
In years past, Long Branch was a major destination for beachgoers, along with Asbury Park, and enjoyed an upscale connotation with tourists. Long Branch is home to Seven Presidents Oceanfront Park, named for the United States presidents who visited the fashionable resort town, including Ulysses S. Grant, Chester A. Arthur, Rutherford Hayes, Benjamin Harrison, William McKinley, Woodrow Wilson and James Garfield.
Long Branch's previous fame as the Nation's First Seaside Resort was waning in the years following World War II. The defining moment marking the end of this era occurred on June 8, 1987 when the largest fire in the history of the city destroyed the landmark amusement pier and adjoining Haunted Mansion, "Kid's World" Amusement Park and other businesses.
Over the course of the twenty years since the fire, several municipal administrations have tackled the issues relative to the city's rebirth. Only recently has any of these efforts resulted in tangible evidence of a rebirth.
This complex brings together retail shops, cafes, bars, restaurants and two performing arts theaters as well as 500 new residences sitting atop a 1,500 car parking garage. It will be designed by the architectural firms of Hellmuth, Obata + Kassabaum (HOK).
The Mayor of Long Branch is Adam Schneider. Members of the City Council are David G. Brown, Dr. Mary Jane Celli, Michael DeStefano, Anthony Giordano and Brian Unger Councilman John "Fazz" Zambrano resigned from office following a July 20, 2006 federal court appearance at which he pleaded guilty to accepting a $1,000 bribe from an FBI informant. His seat was filled by Jackeline Biddle, a leader in the Puerto Rican community, who served until the November 2006 general election.
The Chief Administrative Officer of the city is Business Administrator and former Councilman Howard "Chubby" Woolley, who has served in the position since 1994.
Schools in the district (with 2005-06 enrollment data from the National Center for Education Statistics) are Joseph M. Ferraina Early Childhood Learning Center (JMF) with 789 stundets, five elementary schools — Amerigo A. Anastasia School (PreK-5; 644), Audrey W. Clark School (3-5; 328), Gregory School (PreK-5; 312), Morris Avenue School (K-5; 355) and West End School (K-5; 329) — Long Branch Middle School for grades 6-8 (1,019) and Long Branch High School for grades 9-12 (1,204).
All Long Branch Public Schools are free, including the Long Branch Preschools which are full-day and accommodate children ages 3-5 years old. Long Branch Schools also have free breakfast each morning for the students. In addition, Long Branch Public Schools provide free summer programs for most of the summer. Long Branch Public Schools at JMF, Gregory Elementary, West End Elementary, and Anastasia Elementary are all brand new within the past few years.
In March of 2006, the New Jersey State Commission of Investigation issued a report to Governor Jon Corzine specifically and to the public in general that addressed "Questionable and Hidden Compensation for Public School Administrators". The report disclosed that the Long Branch school district had reported to the New Jersey Department of Education that Superintendent of Schools Joseph Ferraina was receiving a base salary of $193,149 when, as the Commission of Investigation stated, he was actually receiving a total compensation of $305,099, some 58% higher than the amount reported to the State.
Also, there is a private K-8 school, named Seashore School as well as several Jewish and Catholic schools, most notably Holy Trinity and Ilan High School (Catholic and Jewish, respectively).