The Braford is primarily used for beef, but sometimes used for rodeo.
Brafords have heat and insect resistance because of the increased number of sweat glands and oily skin inherited from their Brahman heritage. They have been known to be of an ornery disposition, though this may be due to their raising, any predisposition toward being difficult is still a subject of debate. They are often used in Rodeos due to their massive bulk and bone density, hardiness, heat endurance, and arguably their ornery disposition. They do well in warm climates though they have been raised in northern climates and seem to do well there as well, likely due to their great bulk.