Boursin [buʀsɛ~] cheese is a soft creamy cheese available in a variety of flavours. Its flavor and texture is somewhat similar to the American cream cheese.

Boursin cheese was first produced in 1957 by François Boursin in Normandy. Boursin is a trademark – Boursin cheese was at one time produced exclusively in Croisy-sur-Eure, France, by the Boursin company, a subsidiary of Group Bel, which purchased Boursin on 2007-11-05 for 400 million euros. The cheese is also produced in the United States for North American distribution by Unilever.

Advertising

The brand was advertised on UK television using the slogan: "Du Pain, Du Vin, Du Boursin" (Translation from French: Bread, Wine, Boursin)

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