A native of New York state, Morgan competed in the 1976 Winter Olympics in Innsbruck, finishing 14th in the two-man event and 15th in the four-man event.
Morgan's younger brother, John, was also a bobsledder who has served as a color commentator for bobsled since 1981. John was in fact calling the competition with ABC Sports' Bill Flemming at the 1981 World Championships that took James' life.
Morgan's death, along with the death of an Italian stuntman, would lead to the Cortina bobsleigh track being altered to its current configuration.
The Hot Runnings part of www.bunksplace.com is dedicated in Morgan's memory.