Bobby's World is a children's animated series, which ran from 1990 to 1998, on FOX. It was about the daily life of Bobby Generic (pronunciation [ˈdʒɛnəɹɪk], JEN-a-rik) and his very overactive imagination on how he sees the world. This show was created by actor-comedian Howie Mandel. Mandel also provided the voice of both Bobby and his father Howard Generic, who looks like a cartoon version of Mandel himself. It was produced by Film Roman for Alevy Productions and the Fox Kids Network. The theme song for Bobby's World was composed by John Tesh, along with Michael Hanna.
The character of "Bobby" can likely be traced back to Mandel's days as a stand up comedian in Canada and later the United States. Mandel would commonly go into character with the same voice as Bobby, often conversing with an unseen "parent".
The voices of Kelly Generic (Bobby's sister) and Martha Generic (Bobby's mom) are based on two recurring characters Gail Matthius played when she was a cast member on Saturday Night Live in 1980. Martha is based on the character, Roweena, a chain-smoking hair stylist with a Midwestern accent who gets into arguments with her best customer Nadine (Denny Dillon) while Kelly Generic is based on the character, Vicky, a Valley Girl who annoys others with her shallow questions and rambling stories and often is seen with her friend Debbie (also Dillon).
In the US, during the show's final season on-air, the show was open-captioned for the hearing-impaired; the show's closed-captions were not encoded and all viewers could see them. This is despite the fact that most network programming by this time were closed-captioned, and most televisions made after 1993 had closed-captioning capabilities.
In an April 2006 online interview, Mandel expressed his desire for a possible re-launch of the series. Episodes can be occasionally be seen in syndication, or on a variety of websites.