In 1976 the tower was demolished on safety grounds. It was rebuilt around 1997 with a steel girder frame. Redevelopment was by Carillion plc at a cost of £4,700,000.
The building became a college and then a furniture store for Birmingham City Council before being condemned for demolition. It had a last minute reprieve as the contract for demolition was being agreed and reopened in 1998 as the Ikon Gallery.
Since 1993 it has become surrounded by the new buildings of Brindleyplace which replaced an earlier industrial area of factories and workshops.