Bill Good is known for his unwavering middle-of-the-road position during on-air interviews, which has helped him to stay in his seat much longer than other, more outspoken local radio personalities.
Prior to working for CTV, Good worked for CBC. In the 1970s, he worked for CBC Sports, where one of his duties was hosting Hockey Night in Canada broadcasts originating from Vancouver. In 1978, he moved to CBUT in Vancouver, where he anchored NewsCentre until 1989.
Good used to live in North Vancouver but recently moved to Downtown Vancouver where he has purchased a condo. He has three adult children, a son who is said to work as a cook, one who works at Whistler and a daughter who went to teach English in the UK and married an Englishman.