Big League Chew was introduced in 1980, in the traditional pink color already seen in established brands of bubble-gum. Chosen by professional players, the cartoonish brand is packaged in flashy colors such as neon green and is clearly also a favorite among kids. LeBron James was reportedly a devoted user of the gum before signing an endorsement deal with Bubblicious.
In addition to the original bubble gum flavor, it comes in cotton candy, grape, strawberry, watermelon, sour cherry, and sour apple flavors. It is produced by Wm. Wrigley Jr. Company in Chicago, Illinois.
The advertising slogan throughout the 1980s stated, "You're in the big leagues when you're into Big League Chew!"
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