Fuze Beverage, commercially referred to as “Fuze” (pronunciation: fyüz), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins . Fuze products are classified under the new age and wellness beverage categories because of their contemporary product class and nutrient provision . Fuze Beverage was founded in Englewood Cliffs, NJ in 2000 and became a subsidiary of The Coca-Cola Company in February 2007 .
Fuze Beverage is a drink manufacturer founded and currently based in Englewood Cliffs, NJ, USA. Lance Collins, experienced in the beverage industry for over 20 years, began the company in the basement of his home. Original flavors included Vitamin Tea (Green Tea with Ginseng), Replenish (Agave Cactus), Stamina (Grape and Aronia Punch), VitaBoost (Citrus Starfruit Punch), and Slenderize (Cranberry Raspberry). Currently the brand consists of four vitamin infused lines. In February 2007 The Coca-Cola Company purchased Fuze Beverage as an independent entity, making it one of the largest acquisitions Coca-Cola has purchased since Odwalla Inc. in 2001 . More recently the beverage company replaced their glass bottles with PET plastic
containers which are a better candidate for recycling and allowed in areas where glass is prohibited.