beverage

alcoholic beverage

Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not undergo any digestive processes. It is distributed to the rest of the body through the blood and has a pronounced depressant action on the brain. Under the influence of alcohol, the drinker is less alert, less able to discern objects in the environment, slower in reacting to stimuli, and generally prone to sleep.

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Fuze Beverage, commercially referred to as “Fuze” (pronunciation: fyüz), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins . Fuze products are classified under the new age and wellness beverage categories because of their contemporary product class and nutrient provision . Fuze Beverage was founded in Englewood Cliffs, NJ in 2000 and became a subsidiary of The Coca-Cola Company in February 2007 .

Company History

Fuze Beverage is a drink manufacturer founded and currently based in Englewood Cliffs, NJ, USA. Lance Collins, experienced in the beverage industry for over 20 years, began the company in the basement of his home. Original flavors included Vitamin Tea (Green Tea with Ginseng), Replenish (Agave Cactus), Stamina (Grape and Aronia Punch), VitaBoost (Citrus Starfruit Punch), and Slenderize (Cranberry Raspberry). Currently the brand consists of four vitamin infused lines. In February 2007 The Coca-Cola Company purchased Fuze Beverage as an independent entity, making it one of the largest acquisitions Coca-Cola has purchased since Odwalla Inc. in 2001 . More recently the beverage company replaced their glass bottles with PET plastic containers which are a better candidate for recycling and allowed in areas where glass is prohibited.

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