Bega is most well-known for its cheese. Bega Cheese, manufactured by The Bega Co-operative Society Limited one of the larger Australian cheese companies. Their products are exported around the world and distributed across Australia and are available in most supermarkets and general stores.
Bega is Chanel Cole's adopted home town after moving from New Zealand. She came 5th place in the Australian Idol 2004 televised singing competition. It is also the place of birth of Subaru WRC driver Chris Atkinson.
TheBegaValley.org.au is a popular community website in the shire where residents can have their own personal and business oriented pages hosted on the website for free.