becoming sunny


WCDV (103.3 FM, "Sunny 103.3") is a Adult Contemporary music formatted radio station serving the Baton Rouge, Louisiana, area. The station is owned by Citadel Broadcasting Corporation and its city of license is Hammond, Louisiana.

Previous formats were Country as both WKJN (Kajun 103 FM) beginning in 1984 and WCAC (Cat Country 103) from 1998 to 2001. Adult Contemporary as WBBE (B-103) from 2001 to 2005, and becoming Diva 103.3 on June 10, 2005. They were patterned after sister station WDVW ("Diva 92.3") New Orleans, Louisiana and both used the "Music For The Diva In You" slogan.

On September 18, 2006, WCDV dropped the Diva format and returned to its former AC direction, becoming "Sunny 103.3, Today's Refreshing Soft Rock". Sunny 103.3 features Jeff and Company weekday mornings, The At Work Network with Elizabeth Eads during middays and the syndicated "The John Tesh Radio Show" airing in the afternoons.

On September 25, 2008, the New Orleans Hornets announced that Sunny 103.3 would be the Baton Rouge flagship station for the team's radio network. The New Orleans flagship will be KMEZ. The team has also signed agreements with 18 other radio stations across the states of Louisiana and Mississippi to broadcast Hornets games for the 2008-09 season.

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