Marcus Alonzo Hanna (September 24, 1837 – February 15, 1904), best known as Mark Hanna, was an American industrialist and Republican politician from Cleveland, Ohio. He rose to fame as the campaign manager of the successful Republican Presidential candidate, William McKinley, in the U.S. Presidential election of 1896 in a well-funded political campaign and subsequently became one of the most powerful members of the U.S. Senate.
Hanna was a longtime member of St. John's Episcopal Church in Cleveland, Ohio.
McKinley's strongest competitor for the Republican nomination in 1896 was Speaker Reed. After Hanna attended a speech Reed gave in Washington, he realized that Reed lacked the presidential appearance or stature McKinley possessed. After McKinley won the 1896 Republican nomination for president, Hanna, as chairman of the Republican National Committee, raised an unprecedented $3.5 million for McKinley's campaign, in which he ran on the gold standard, high tariffs, pluralism, and renewed prosperity. Most of the money came from corporations who feared that William Jennings Bryan's Free Silver policy would limit their economic power. By October the Democrats realized they were losing the battle for campaign funding and targeted Hanna as the arch-villain who threatened to put corporate interests ahead of the national interest. As McKinley was highly likeable, Hanna became a target of Bryan's supporters, especially William Randolph Hearst and his New York Journal.
Hanna's campaign employed 1400 people, who concentrated a flood of pamphlets, leaflets, posters, and stump speakers. McKinley defeated Bryan by an electoral vote of 271 to 176. At the time, it was the most expensive campaign ever in U.S. politics, with the McKinley campaign outspending Bryan's by nearly 12 to 1. Today it is considered the forerunner of the modern political campaign for its adroit use of publicity, its overall national plan, its strategic use of issues, and especially the candidate's own speech making.
Hanna aligned himself with the most conservative senators in the Republican Party and rarely spoke on the record in Congress. The high rates of the 1897 Dingley Tariff coupled with Hanna's divisive public persona engendered a strong anti-Hanna coalition to rise in Ohio during the 1897 elections. A brutal campaign that many saw as a validation of McKinley's first six months in office left Hanna victorious, but the wide Republican majorities of the 1896 election had dissipated.
Hanna deplored the rising clamor for a war with Spain in 1898, believing the conflict would hinder economic recovery. In constant consultation with McKinley, Hanna labored to rally support for the administration's diplomatic negotiations with Spain in the Senate. Fearing the Democrats would exploit a lack of action in the November midterm elections, Hanna joined McKinley and most of his conservative supporters in the Republican Party in assenting to war.
As the economy recovered and international triumphs against Spain bolstered McKinley's popularity, the 1900 rematch was an easy victory for Hanna. Taking his place in the Senate, he came out from McKinley's shadow and played an influential role in terms of selecting the Panama route for a canal. More importantly, Hanna worked with the National Civic Federation as a conciliator regarding labor strife. He succeeded to a considerable extent in attracting labor unions into the Republican fold and heading off major strikes that would be not only economically damaging but politically and socially divisive.
The Hanna Building on the corner of Euclid Avenue and East 14th Street in Cleveland bears his name.
The small community of Hanna, South Dakota bears his name.
His portrait was painted by the Swedish artist Anders Zorn, and in 1902/3 by the Swiss-born American artist Adolfo Müller-Ury (1862-1947); the latter now belongs to the Western Reserve Historical Society, Cleveland Ohio.
Hanna was the father of Ruth Hanna McCormick, who married a U.S. Representative and Senator, and herself served in the United States House of Representatives.
Karl Rove's relationship with George W. Bush is often compared with Hanna's relationship with McKinley, and frequently it is reported that Rove is an admirer and student of Hanna's career. Rove has, however, denied this in interviews.