During the early rise to prominence of designer jeans, in the late 1970s and throughout the 1980s, it was fairly typical to see fashions for men follow those for women, just as previously women had been the first to wear flared and bell-bottomed trousers. For example, Jordache initially marketed their products to women only, but soon followed with a line for men that was very similar in overall appearance to the women's. Given the general tendency toward bagginess in men's pants today, this male-after-female trend is less noticeable; nevertheless, most jeans companies have offered low-rise cuts for men in recent years.
Within a few years of the Jordache launch, dozens of other brands were on the market; among them were:
Racy, suggestive advertisements promoted many of the brands.
Designer jeans can be purchased at high-end department stores such as Holt Renfrew, Nordstrom, Bloomingdale's, Bergdorf Goodman, Saks Fifth Avenue, Barneys New York, Lord & Taylor and Neiman Marcus, along with retailers like The Buckle, Urban Outfitters, and Kitson Boutique. Select Macy's stores carry designer jeans. They typically cost from around USD 200, mid-range, to more than USD 500 for higher-end denim.
A few of the original designer brands, namely Jordache, Calvin Klein, and Dittos, are also coming back with the designs that made them popular.
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