Art-Switch Exchange Limited
is a is a social venture founded in 2005 in the East End
). It provides an art library
with an online art catalogue. It allows people to borrow artworks from Art-Switch's art library for up to three months. It also allows to buy art for a price based on popularity
For a lending fee of £1 a day private clients and businesses can borrow any artwork in their art library and exchange as many times as they like - aiming at encouraging art literacy .
The artist gets £1 a day every day the art is out and 75% of the sales prices.
According to Rebecca Russell-Turner (an artist
working with Art-Switch) the lending system provides the benefit of artworks "not stuck gathering dust somewhere in between exhibitions."
Notes and references