The idea for the first Rock Art Show was the brainchild of Scott Segelbaum during his time working at KLSX, a radio station based in Los Angeles, California. The promotion was an annual one week event, usually held at the Directors Guild Building on Sunset Boulevard. During its five-year run, the art show was visited by many high profile guests including : Elton John, Brian Wilson, Stevie Nicks, Mick Fleetwood, Brian Setzer, Graham Nash, Joe Walsh, Peter Frampton, Jon Anderson, and Robbie Krieger. 100 % of the art sales went to several AIDS related charities; raising over one million dollars during the show's time in Los Angeles. In 1994, the Rock Art Show was awarded the prestigious 'Best of the Best' Public Service Promotions honor in the 1994 National Association of Broadcasters (NAB) Convention. Around the same time, Segelbaum was hired as a consultant for the book Musicians as Artists (Journey 1994) a book that showcased works of art by famous musicians.
In 1999, Scott relocated to Philadelphia after being offered a job as marketing director for the classic rock oriented station WMGK, and rock station WMMR. Thus, bringing the Rock Art Show with him. Like the previous shows in Los Angeles, the Rock Art Show in Philadelphia proved to be a tremendous success. The show was able to generate press coverage, as well as raising money for charitable organizations. In 2001, the auction raised more than $60,000. The Rock Art Show was also awarded the Achievement in Radio (AIR) award in 2001, for “Best Radio Sponsored Community Event of the Year”.
Memorandum of understanding between the United States of America and Russian Federation on the principles of cooperation in the fields of culture, the humanities, the social sciences, education, and the mass media
Sep 07, 1998; The Government of the United States of America and the Government of the Russian Federation (hereinafter referred to as "the...