See studies by R. Martin and H. Koda (1990) and G. Celand and H. Koda (2000); Biography: Giorgio Armani (video, 2001).
Giorgio Armani S.p.A. is an Italian fashion company. The company designs and manufactures products in several categories including fashion accessories, apparel, cosmetics, fragrances, home interiors, jewelry, eyewear and watches under several labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange A|X, and Armani Casa. End of year sales for 2005 were $1.69 billion.
Armani is also planning together with Emaar Properties to launch a chain of luxury hotels and resorts in several big cities including London, Paris, New York, Tokyo, Shanghai, Dubai and Milan. The company already operates a range of cafes worldwide, in addition to a bar, restaurant and nightclub.
Unlike much of the fashion industry, which is held by massive multi-nationals like LVMH and relies heavily on licensing, Armani is held privately by Giorgio Armani and produces the vast majority of its products in-house.
Armani Collezioni is a high-end line from fashion designer Giorgio Armani. The line is more expensive than the Armani Exchange and Armani Jeans and Emporio Armani lines but less expensive than the high end ready-to-wear line, Giorgio Armani (sometimes referred to as Armani 'black label') and the haute couture line, Armani Privé. The line is typically aimed at an older customer who does not desire 'trendy' design, but places emphasis on high quality more classic items. It replaced the Giorgio Armani Le Collezioni line. In addition to being sold in freestanding boutiques (which feature the Collezioni line exclusively), it is also sold in high-end department stores such as Harrods, Harvey Nichols, David Jones, Nordstrom and Neiman Marcus.
Created in 1991, Armani Exchange (often A|X) is geared towards younger customers and features urban style, prêt-à-porter products, especially T-shirts, jeans, polos, and sports coats.
Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style. The line features 73 stores and 8 outlets in the United States and 82 stores internationally. The United Kingdom's first stores opened in Bluewater, Kent, the Metquarter, Liverpool and in the Trafford Centre, Manchester. And in 2007 it opened its biggest store in the Bullring, Birmingham. The brand has expanded to some countries recently. In 2007, a new store was opened in the Antara Fashion Mall in Mexico City, Mexico. More recently in August 2008, new locations opened in the Eaton Center, Yorkdale Mall and Vaughan Mills, in Toronto, Ontario, Canada and Kings Plaza in Brooklyn, NY.
The Armani Exchange Presents Tiësto In Search of Sunrise Summer Tour 08 is a partnership tour between Tiësto and Armani Exchange. The purpose of this junction between both is to promote themselves, Armani will offer exclusive apparel to Tiësto and a special limited edition release containing 3 CD's of his In Search of Sunrise 7: Asia compilation which is due June 10. The In Search of Sunrise: North American Summer Tour 2008 is only taking place in North America on May 23rd and ending on July 4.
The bottom 37 floors of the Burj Dubai skyscraper in Dubai, United Arab Emirates, will house the world's first Armani Hotel, and Giorgio Armani is also designing the interior of the skyscraper proper.
In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colours used for Armani Jeans are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic colour schemes and focus on cut and material over colour.
There are several Armani Jeans freestanding stores throughout the world, including several in Italy, Dubai, Lebanon, Japan and Spain. The brand is particularly popular in Asia, where it is often sold in Takashimaya department stores.
Emporio Armani is a more youthful inspired Armani Line that markets for younger adults. The line is the third-least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide boutiques, making it the largest distributed Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches. The line is considered a "bridge line" as it features higher-end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni or Giorgio Armani ('black label') lines. Emporio Armani is sold in freestanding Emporio Armani boutiques, in high-end department stores, and through their online store.