After two years of initial commercial failure for the Eurythmics project, this album became a commercial breakthrough for the duo on both sides of the Atlantic, with the title track being especially popular: it remains one of Eurythmics' most recognizable songs, and its music video, popular on MTV in the United States, is memorable for Annie Lennox's gender-bending psycho-sexual imagery. In the wake of this success, the single "Love is a Stranger," previously a flop, achieved hit status as well. It too was accompanied by a striking video, which featured Lennox dressed both as a man and a woman.
Stewart, together with Robert Crash and ex-The Selector bassist Adam Williams, produced the album in Eurythmics' own relatively primitive 8-track studio, winning awards for the quality of the end-result which belied its low-budget origins. Sweet Dreams saw the duo move away from the psychedelic, guitar-tinged band-orientated sound of In the Garden, instead focusing on raw analogue synthesizers (including the Oberheim OB1 and EDP Wasp) and drum machines (particularly the Movement Systems Drum Computer, which featured a graphic visual display of the drum patterns). Whilst the "synth pop" genre had grown in popularity in the preceding years, it was often associated with all male groups and somewhat clinical, emotionless music. Eurythmics (particularly with Lennox's vocal stylings) brought a soul music twist to the electronic sound, which proved popular with broader audiences.
Curiously, Eurythmics' new sound debuted with the March 1982 release of the the album's lead single "This Is The House" -- the same month of the debut of Yazoo, another pioneering UK electronic duo with a female soul vocalist.
Note: musician credits are not printed on the album sleeve, however some additional info can be gained from the sleeves of the Touch album and "This is the House" single.
|UK Albums Chart||3|
|U.S. Billboard 200||15|
|U.S. Billboard Top R&B Albums||36|
|BPI – UK||Gold||March 22 1983|
|CRIA – Canada||Gold||September 1 1983|
|CRIA – Canada||Platinum||December 1 1983|
|RIAA – United States||Gold||November 11 1983|
|BPI – UK||Platinum||January 16 1984|
|CRIA – Canada||Double Platinum||December 1 1986|
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