Whatever one calls it, this field has had a major impact in the studies of visual perception (especially colour) and bioregional democracy, both of which are concerned with distinctions that are made in languages about perceptions of the surroundings.
Conventional linguistic anthropology also has implications for sociology and self-organization of peoples. Study of the Penan people, for instance, reveals that their language employs six different and distinct words, all of whose best English translation is "we". Anthropological linguistics studies these distinctions, and relates them to types of societies and to actual bodily adaptation to the senses, much as it studies distinctions made in languages regarding the colours of the rainbow: seeing the tendency to increase the diversity of terms, as evidence that there are distinctions that bodies in this environment must make, leading to situated knowledge and perhaps a situated ethics, whose final evidence is the differentiated set of terms used to denote "we".
Anthropological linguistics is concerned with
Mark Fettes, in Steps Towards an Ecology of Language (1996), sought "a theory of language ecology which can integrate naturalist and critical traditions"; and in An Ecological Approach to Language Renewal (1997), sought to approach a transformative ecology via a more active, perhaps designed, set of tools in language. This may cross a line between science and activism, but is within the anthropological tradition of study by the participant-observer. Related to problems in critical philosophy (for instance, the question who's we, and the subject-object problem).