american upland cotton

Cotton Research and Promotion Act

An Act passed by Congress in response to the declining market of cotton, in order to build consumer demand and "sell the story of American upland cotton", . Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low 34 percent.

With this, a commercial advertising program began especially targeted at women 18 to 34, with the slogan "The feel of cotton".



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