Definitions

Advil

Advil

[ad-vil]

Advil is a brand of ibuprofen, an NSAID (non-steroidal anti-inflammatory drug). Advil is manufactured by Madison NJ based Wyeth and has been on the market since 1984.

Advertising

Marketing slogans have included "Advanced Medicine for Pain" and most recently "The Every Pain Reliever".

Throughout its history, Advil advertising often compared it to both aspirin and Tylenol portraying both as "old fashioned" or "out of date" drugs. For example, one print advertisement showed aspirin and Tylenol in the background with the years they came out (1898 and 1955 respectively) and Advil shown as "Today's" drug (except upon its introduction in 1984, when "1984" was shown). Another example is a television commercial (about mid to late 1990s) showing "flashbacks" of previous generations using aspirin or Tylenol and showing Advil as being used by the current generation.

Advil PM

Advil PM became available in 2006. It is a combination of 200 mg of ibuprofen and 38 mg of a sleep aid diphenhydramine the same ingredient in Tylenol PM and Benadryl.

References

External links

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