O'Reilly and the Age of Persuasion is a Canadian radio program, which has been airing on CBC Radio One since 2006. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising on modern life.

Each episode uses humour and numerous excerpts from historical radio broadcasts and commercials to make its point.

Episode list

Season 1 & 2

Ep #	Episode	Broadcast Date
1	Clutter	?
2	The Language of Persuasion	?
3	Rinse and Repeat	?
4	Yoots	?
5	The Lesson of Clark Gable's Undershirt	?
6	The Long and Short of It	?
7	Breaking the Contract	2006-10-19
8	The Rise and Fall and Rise of Branded Entertainment	?
9	The Human Face of Persuasion	?
10	All the World's a Marketing Opportunity	?
11	Walk 1.6 Kilometres in My Shoes	?
12	Strange But True Tales of Market Research	?
13	Love, Marriage and Sexual Tension	?
14	Branding a Nation	?
15	The Persuasive Power of Storytelling	?
16	Protecting the Celebrity Brand	?
17	Goin' to the Show: Super Bowl Ads	?
18	A Sense of Persuasion	2007-02-08
19	Leaving Your Mark	2007-02-15
20	The YouTube Revolution The trends in media usage by advertisers are examined, from the rise and fall of radio and television advertising, to viral videos and non-media "idea" advertising.	2007-03-03
21	By Any Other Name	2007-03-08
22	Guerrillas in Our Midst	2007-03-29
23	Frontiers and Boundaries	2007-04-??
24	Reviving the Brand	2007-04-14
25	Award in Edgewise	2007-04-26
26	It's the Insight, Stupid	2007-04-??
27	The Wall of Cynicism	2007-05-31
28	The Future of Persuasion	2007-06-14
29	Do This or Die	2007-06-21

Season 3

Ep #	Episode	Broadcast Date
1	There’s Never a Marques of Queensbury Around When You Need One	2008-01-12
2	The Sport of Persuasion	2008-01-19
3	Old Media, New Media, Borrowed Media, Blue Media	2008-01-26
4	Branding the News	2008-02-02
5	Guerillas in our Midst*	2008-02-09
6	Everything I Need to Know About Life I Learned from Agency Pitches	2008-02-16
7	Leaving Your Mark*	2008-02-23
8	23 things I’d Like to Change About Advertising	2008-03-01
9	Reviving the Brand*	2008-03-08
10	The Trouble with Big	2008-03-15
11	Royal Jelly	2008-03-22
12	Advertisers as Censors	2008-03-29
13	Award in Edgewise*	2008-04-05
14	Crowd Control	2008-04-12
15	The Strategy of Persuasion The importance of a strategy in advertising.	2008-04-19
16	In Defence of Advertising Terry O'Reilly defends advertising, arguing that an advertisement-free world would not be as nice as some people might think.	2008-04-26
17	It's the Insight, Stupid!* The importance of an insight in modern persuasion.	2008-05-03
18	Emotion Why the best advertisers win customers through the heart, not with facts.	2008-05-10
19	The Myth of Mass Marketing An examination of the myth of "mass marketing" and the effectiveness of one-on-one selling.	2008-05-17
20	Selling War How advertising has been used (and is still being used) to recruit soldiers and create support for wars.	2008-05-24
21	Frontiers and Boundaries* An examination of how what is acceptable in an advertising has changed over time and how this reflects the change in a society's values.	2008-05-31
22	Advertising as the New Sugar Daddy A short history of sponsorship in advertising.	2008-06-07
23	Persuasion in the Niches How (and why) the one-size-fits-all mass marketing is being replaced with marketing targeted at smaller market niches.	2008-06-14
24	Six Remarkable Brands Examples of six remarkable brands - including a media icon (Oprah Winfrey), a rock and roll band (The Beatles), an athlete (Muhammad Ali), a toy (Lego), a city (Las Vegas), and a large animal (Polar Bear).	2008-06-21

* Episode repeated from earlier season.

External links

• Official CBC website for the show As of 28 July 2008 this contained streaming content of all the episodes in the series 3, as well as some earlier episodes.
• Unofficial Age of Persuasion Podcast