This station may violate FCC regulations by not adhering to rules about advertising vs underwriting as it operates as a NON-COMMERCIAL Educational FM.
Questions & Answers
Q: What is underwriting?
A: Underwriting is a way of supporting KWVA (a non-profit, non-commercial educational radio station) and getting the name of your business heard by KWVA listeners (a wide variety of people).
Q: What's the difference between advertising and underwriting?
A: Advertisements are paid announcements in the print, broadcast, or
electronic media. Underwriting is a support statement. As a non-commercial educational radio station we are prohibited from airing advertising but we can air underwriting.
Q: So what can underwriters say?
A: Underwriting announcements are consice and gimmick-free. As a
non-commercial radio station, KWVA's underwriting announcements are
regulated by the FCC and must conform to specific guidelines. Underwriting
breaks occur at the top and half of the hour so as not to interrupt
There are three parts of underwriting announcements:
The business name.
A brief description of business or service.
3. Repeats your business name and gives location or contact information.
Q: What is allowed on the announcement?
Value-neutral descriptions of products and services
Brand name of products (maximum of 3)
Products or services offered or sold (maximum of 3)
Q: What is prohibited on the announcement?
Comparisons and endorsements
Expression of viewpoints
Price or value information (including discounts)
Calls to action ("come on down," for example)
"This hour of broadcasting is brought to you in part by Club Cool. Club Cool
provides live entertainment every night and comedy every Tuesday night.
Club Cool is located on 11th, between Pearl and Oak, and is a proud
sponsor of KWVA, Eugene."
"This hour of broadcasting is brought to you in part by Maxine's. Maxine's
offers local cusine with specialty drinks and a dance contest every
Saturday night. For more information call 555-FOOD. Maxine's is a
proud sponsor of UO's campus radio station: KWVA, Eugene."
"This hour of broadcasting is brought to you in part by Numero Uno Cinemas.
Featuring of variety of foreign, domestic, and independent films,
Numero Uno Cinemas is open seven days a week. For more information
call 555-FLIX. Numero Uno Cinemas is a proud sponsor of campus
radio at KWVA, Eugene. "
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