Definitions

Young & Rubicam, Inc

Young & Rubicam

Young & Rubicam, Inc. (Y&R) is a consolidated marketing and communications company specializing in advertising, public relations, sales promotion, direct marketing and brand identity consulting.

History

In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. During the 1960s, Y&R produced the first color television commercials. In the 1970s, Y&R expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979. As of 2006, Burson-Marsteller remained a subsidiary of Y&R.

Y&R became the highest-billing advertising agency in the United States in 1975 with billings recorded at $477 million.

In the 1990s, Y&R was charged with bribery related to a Jamaican tourism account, and a partnership with Dentsu and Eurocom fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships.

Peter Georgescu became chief executive officer in 1994 and streamlined the company's operations. In 1995, Y&R began acquiring and increasing ownership in advertising agencies and public relations firms across Africa, Asia, Europe, and Latin America.

In 1996, Hellman & Friedman became Y&R's first outside investor, and on May 15, 1998, Y&R closed an initial public offering of its common stock, and became a public company.

In 2000, Y&R was acquired by the WPP Group, a London-based advertising agency.

Today, Y&R Brands is managed by CEO Peter Stringham.

Chief Financial Officer for Y&R Brands is Peter Law-Gisiko.

Chief Marketing Officer of Y&R Brands is Mitchell Caplan.

Chief Insights Officer at Y&R Brands is John Gerzema.

Operations

Young & Rubicam operates 14 services companies organized to provide for the (KCA key corporate account) program, created in 1992 to "enhance the coordination of services sought by clients from both a global coverage as well as an integrated solutions perspective".

The following summaries are extracted from the 2000 Y&R annual report.

Young & Rubicam Advertising

Young & Rubicam Advertising is one of the world's largest consumer advertising agencies, offering strategic and creative development, consumer research and marketing. Young & Rubicam Advertising ranks as one of the ten largest advertising agencies based in the United States.

Hamish McClennan is the CEO of Young & Rubicam Advertising

Peter Law-Gisiko is the CFO of Young & Rubicam Advertising

Mitchell Caplan is the Chief Marketing Officer, North America, of Young & Rubicam Advertising

VML

VML, Inc., part of the Y&R network, is a marketing technology company based in Kansas City, Missouri, with additional offices in New York, Seattle, San Francisco and Chicago. The VML network includes Studiocom, with offices in Atlanta, Los Angeles and Bogotá, Colombia, and Goodtechnology in London.

The Bravo Group and Kang & Lee

Bravo Group and Kang & Lee create multicultural marketing and communications programs targeted to the U.S. Hispanic and Asian communities through advertising, promotion and event marketing, public relations, research and direct marketing.

Wunderman

Wunderman helps powerful brands inspire consumer action. Wunderman is headquartered in New York and operates in the United States, Latin America, Europe, Africa, the Middle East and Asia/Pacific regions.

Lester Wunderman, the founder of Wunderman, Ricotta & Kline in 1958 and acknowledged "father" of direct marketing, spawned an entirely new way of selling products and services and grow businesses. In November 1967, he coined the phrase Direct Marketing to describe the new type of advertising he was practicing.

KnowledgeBase Marketing

KBM provides integrated information-based marketing solutions to businesses in targeted high-growth industries. KBM delivers its integrated business solutions services by creating consolidated databases, and then designing, implementing and evaluating database marketing programs for clients. KBM's capabilities include data warehousing, data mining, information services and data analysis. Y&R acquired KBM in May 1999.

Burson-Marsteller

This public relations company issues analysis, crisis management, consumer and business marketing and research, corporate communications, investor relations and public affairs advocacy. Burson-Marsteller is headquartered in New York and operates in the United States, Latin America, the Asia/Pacific region and Europe.

Cohn & Wolfe

Cohn & Wolfe is public relations specializing in communicate corporate and brand identity. It was founded in 1970 and was acquired by Burson-Marsteller in 1984. Cohn & Wolfe operates in North America, Europe and Australia.

Robinson Lerer & Montgomery

Robinson Lerer & Montgomery specializes in working with the senior management of companies to develop and implement strategies for corporate image-building, financial transactions, crisis management, litigation support and media and investor programs. RLM was founded in 1986 and was acquired by Y&R in March 2000.

Landor Associates

Landor Associates is a branding consultancy and strategic design firm. Landor creates, builds and revitalizes clients' brands and helps position these brands for continued success. Landor's branding and identity consultants, designers and researchers work with clients on a full range of branding and identity projects, including corporate identity, packaging and brand identity systems, retail design and branded environments, interactive branding and design, verbal branding and nomenclature systems, corporate literature, brand extensions and new brand development.

Landor was founded in 1941 and was acquired by Y&R in 1989. Landor is headquartered in San Francisco and operates in the Americas, Asia/Pacific and Australia, Europe and the Middle East, including multidisciplinary consulting and design studios in New York, Seattle, Mexico City, Hamburg, London, Paris, Hong Kong and Tokyo.

Sudler & Hennessey

Sudler & Hennessey is a leading healthcare communications firm that develops strategic promotional and educational programs for a wide spectrum of healthcare brands. S&H creates advertising, direct marketing and sales promotion programs for prescription drugs and over-the-counter medications. In addition, S&H provides strategic consultancy and communications support in the areas of managed care, medical devices and equipment, nutrition, veterinary medicine and general healthcare. Communications programs produced by S&H on behalf of its largely pharmaceutical industry client base are directed to a wide range of healthcare professionals as well as patients and their support networks.

S&H was founded in 1941 and was acquired by Y&R in 1973. S&H is headquartered in New York and operates in North America, Europe and the Asia/Pacific region.

References

External links

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