YooPlay Games was a TV interactive service which featured gambling and betting games.
On Sky YooPlay Games was replaced by YooPlay TV (channel 850).
In late 2005 the service switched to multiplex C. At around this time, YooMedia decided to lease certain hours of the channel's bandwidth to other broadcasters, namely overnight EPG services (presently tvtv DIGITAL), and reduced the output on the YooPlay Games channel significantly. The games channel was closed entirely on 18 July 2006, when YooMedia leased its remaining capacity to SMG plc's Virgin Radio (broadcasting on Freeview channel 727). YooMedia's EPG-service contract remains in place.