As of 2003, the town has an estimated population of 15,864 and a density of 175.06 persons per km². The total area is 90.62 km².
The town is home to a former post station along the San'yōdō and contains a sub-honjin from the Edo period. A samurai parade (大名行列) is held every November in commemoration of the town's history as a major stopping point on the daimyo's trip to Edo during the era of sankin kōtai.