A store within a store
is an agreement in which the owner of a shop lets a part of the shop site to be used by different company to run another shop. This agreement is popular among filling stations
. Many bookstores partner with coffee shops, as customers often desire a place to sit and enjoy a drink while they read. Companies employing this technique include BP
, Exxon Mobil
and Hollywood Video
with its Game Crazy video game boutiques.