Within

Store-within-a-store

A store within a store is an agreement in which the owner of a shop lets a part of the shop site to be used by different company to run another shop. This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops, as customers often desire a place to sit and enjoy a drink while they read. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video game boutiques.

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