WineCommune.com was founded in 1999 as an online auction site dedicated exclusively to connecting wine buyers and sellers. As of April 2007, more than 43,000 auctions were in progress, many starting at $1 with no reserve, allowing consumers to bid exactly what they want and no more
In June 2007, this "Ebay for wine lovers" was named one of the 10 Best Online Wine Shops by Food & Wine Magazine. Selection criteria included ease of use, customer service, price, and selection
The site has not been without controversy. In 2004 the site released user names and addresses to federal taxing authorities and quickly moved to close its popular forums when the propriety of that action was being questioned and debated.
- Mara, Janis "Bay Area Based Wine Site Comes of Age". Oakland Tribune, Retrieved on 2007-04-16.
- Bonné, John "10 Best Online Wine Shops". Food & Wine Magazine, Retrieved on 2007-06-01.