Wilbraham was named to Money Magazine's top 100 places to live in America in 2007, coming in at 94th on the list.
The Wilbraham town center is among the largest designated historical areas in the country, with fine examples of colonial and Victorian homes From as early as the 1730s along the historical areas of main street. The oldest Methodist meeting house in New England is located in the town's center, as is the campus of Wilbraham & Monson Academy, founded in 1804.
Wilbraham is also the home of Friendly's. Although this restaurant and ice cream corporation was started in Springfield, Massachusetts, it is currently headquartered in Wilbraham. On the Massachusetts Turnpike, hedges along the side of the "Pike" have been trimmed to welcome drivers to "Wilbraham, home of Friendly's Ice Cream."
There were 4,891 households out of which 37.2% had children under the age of 18 living with them, 68.7% were married couples living together, 8.0% had a female householder with no husband present, and 20.8% were non-families. 17.9% of all households were made up of individuals and 10.4% had someone living alone who was 65 years of age or older. The average household size was 2.71 and the average family size was 3.09.
In the town the population was spread out with 26.9% under the age of 18, 4.3% from 18 to 24, 24.4% from 25 to 44, 27.6% from 45 to 64, and 16.9% who were 65 years of age or older. The median age was 42 years. For every 100 females there were 92.5 males. For every 100 females age 18 and over, there were 88.3 males.
The median income for a household in the town was $65,014, and the median income for a family was $73,825. Males had a median income of $55,600 versus $36,922 for females. The per capita income for the town was $29,854. About 3.2% of families and 5.1% of the population were below the poverty line, including 5.5% of those under age 18 and 9.0% of those age 65 or over.