Whrrl is a geosocial discovery service developed by the Seattle based company Pelago

Site Overview

The service was launched in October 2007 as a geosocial networking and discovery site that allows both web and mobile users to find, explore, share, meet up at, and rate points-of-interest in their cities.

In July 2008, Whrrl was released as a free application for the iPhone.

In September 2008, Whrrl launched a partnership with HBO enabling users to follow the characters from the popular television series of Entourage on their website.

Geographic Coverage

According to the company's webpage, Whrrl is currently available across the United States with detailed content in 17 metro areas:

• Atlanta
• Austin
• Boston
• Chicago
• Columbus
• Denver
• Kansas City
• Los Angeles
• Miami
• New York
• Philadelphia
• Phoenix
• Portland
• San Diego
• San Francisco
• Seattle
• Washington, D.C.

Pelago has also announced it will be expending into Europe and Asia.

Pelago Inc

The company was founded by Amazon.com veterans Jeff Holden and Darren Vengroff. In November 2006, Pelago, Inc completed Series A financing backed by Kleiner, Perkins, Caufield & Byers; Trilogy Equity Partners; and Bezos Expeditions. It is also the first product to be financially backed by the iFund.

In May 2008, Pelago announced a second round of funding totaling $15 million led by Deutsche Telekom, followed by India-based Reliance and DAG Ventures.

See also

• Location-based service

References

External links

• Official website
• Our Whrrld - The Official Whrrl Blog
• Geoff Duncan "Whrrl Winds the Social with the Mobile". Digital Trends, Retrieved on 2007-12-20.
• Jessica Dolcourt "Rummble, Whrrl". News.com, Retrieved on 2007-12-20.
• "Whrrl is Yelp Plus Twitter". Mashable - Social Networking News, Retrieved on 2006-12-20.