White pride is a slogan used primarily in the United States and Canada to agitate for a white European racial identity and is closely aligned with white supremacy and white separatism. Organizations advocating white pride are collectively referred to as the white pride movement. White pride activists argue that white pride is equivalent to black pride and similar terms that express no more than ethnic self-affirmation.
Carol M. Swain and Russell Nieli state the white pride movement is a relatively new phenomenon. They argue that over the course of the 1990s "a new white pride, white protest, and white consciousness movement has developed in America". They locate the reasons for this "new white racial assertiveness" in three factors: an immigrant influx during the 1980s and 1990s, resentment over affirmative action policies, and the growth of the Internet as a tool for the expression and mobilization of grievances.
Many opponents of the white pride movement argue that movements such as black pride differ from white pride. Philosopher David Ingram argues that "affirming 'black pride' is not equivalent to affirming 'white pride,' since the former—unlike the latter—is a defensive strategy aimed at rectifying a negative stereotype". By contrast, then, "affirmations of white pride—however thinly cloaked as affirmations of ethnic pride—serve to mask and perpetuate white privilege".
However, simple numerical minority status is not how most sociologists or economists define a minority group. To avoid confusion, some writers prefer the terms "subordinate group" and "dominant group" rather than "minority" and "majority". In this context, sociologists argue that white people—specifically white men—would remain the culturally and politically dominant group in historically white countries, even if they came to represent a numerical minority.
The slogan "White Pride, World Wide" appears in the logo of Stormfront, a website owned and operated by Don Black, who was formerly a Grand Wizard of the Ku Klux Klan. Other extremists also use the term, such as the North Georgia White Knights of the Ku Klux Klan who described themselves as "a patriotic, White Christian revival movement dedicated to preserving the maintenance of White Pride and the rights of the White Race".
According to Joseph T. Roy of the Southern Poverty Law Center, white supremacists often circulate material on the Internet and elsewhere that "portrays the groups not as haters, but as simple white pride civic groups concerned with social ills".