The magazine tends to focus on sensationalized stories, celebrity gossip, stories about yakuza, articles with ecchi or erotic content or topics, and scandals. About 90% of the readership are married, male salarymen. Asahi Geinō frequently has articles related to sex, and participates in campaigns to stem the AIDS epidemic.
The English language newspaper Mainichi Daily News often reprints in their "WaiWai" column translations of and commentaries on articles from Asahi Geinō. Some past articles have covered such topics as sex dolls,, the dark side of expatriate baseball stars, "hard gay" parody acts, a J-cup model's problems, and moms helping sons through exams by giving them oral sex, . The magazine has been called "lowbrow" and "the lowest of Japan's lowbrow men's weeklies"..
Other articles in Asahi Geinō have covered include an apparent rise in 20-something virgins, the possibility of breast milk being a cure for obesity, and accusations of groping while on a train (and advice on how to avoid being falsely accused).