On 19 September 2007 a pivotal stage in the cheese’s development was reached, when Tom Calver, its creator, took a nine-month sample to determine the quality at that point. Experts say that this is a vital phase in the maturation process, and determines whether the cheese will be fit for consumption or not. According to Calver, the cheese at this point had "a caramel nose, a sweet twiggy greenness and a creamy good length of flavour...lemony, with a certain 'spritziness'".
Calver claims the company never expected this level of attention about the project. However, they did have a serious intent with this seemingly frivolous gimmick: to educate the population on the art of cheese making. In an age where consumers are getting more and more detached from the products they are consuming, the intention was to show just how much work and effort goes into the production of gourmet food.
The name "Wedginald" was arrived at after a naming contest on the site, and is intended as a humorous portmanteau of "wedge" (as in a wedge of cheese) and the given name Reginald. The cheese sold at auction on eBay, ending on 19 November 2007, at the sale price of £1,145 with the proceeds going to the BBC charity Children in Need. With a total of 36 bids, nearly 200 people watched Wedginald as the auction closed. The winner is a former Somerset resident from Chew Magna, who emigrated to New Zealand as an architect and subsequently became involved in the wine industry.
Wedginald remained online for viewing on the official website until 19 December 2007. After landing in New Zealand on Saturday 22 December 2007, a competition was launched to find where Wedginald is taking his holiday on www.whereswedginald.tv