WWWV is a Active Rock formatted broadcast radio station licensed to Charlottesville, Virginia, and serves Central Virginia and the central Shenandoah Valley. WWWV is owned and operated by Saga Communications.
The station had been WCHV-FM but changed to Album Rock in the early 70s.
The station is known for its local popularity, its Fan Club, the 3WV Freeloaders, and the Big Greasy Breakfast morning show. The BGB has been the most popular, highest rated, longest running morning show in Central Virginia for over 16 years. Through the 80's the morning show was helmed by Jay Lopez (now at sister station WQMZ) and Vinnie Kice (now at a crosstown Clear Channel affiliate). The duo left 3WV for another station in North Carolina and were replaced with the Max in the Morning Show in 1992 with Max Hoecker and Michelle DeLang. In 1996, Michelle stepped down to become the Local Sales Manager of the station and Rick Daniels took over her news/sidekick responsibilities. The show was renamed the Big Greasy Breakfast and went on to gain local fame with his Friday Freakouts, a general weekly recap of the past week's news, sports and entertainment irritabilities. Rick then decided to leave the show after getting an offer to host the morning show on sister station WINA. Highway John, formerly nights (and sometime BGB participant) now fills Rick's chair.