Under a Local Marketing Agreement which began in late 2004 Bruno-Goodworth Network retained ownership of WVTX-CA, the station increased power, ceased transmitting WBGN programming, and started its own newscast, produced locally by WVTX Inc, which also shared ownership with cable-only WBWO-18.
WVTX-CA became the state's only UPN affiliate and produced programming such as a daily 5:30pm newscast and coverage of local church services. WVTX-CA also enjoyed carriage on several area cable systems including Comcast which carried the station on channel 3.
After a failed attempt at running the station, WVTX Inc. returned WVTX-CA to The Bruno Goodworth Network in September 2006. WVTX-CA is now Wheeling's only independent television station. WVTX-CA airs a mix of local programs and first run syndicated programming. The station is no longer carried on the Comcast system, but remains available over the air.