The station does hold a commercial license, but chooses not to air advertising and asks for viewer support through donations instead for funding. Unlike other religious television stations, it does not carry CCM programming, or signs and wonders televangelists (like Benny Hinn). The station does air some programming from FamilyNet.
WVCY's transmitter operates at a power of 1000 kW, and can be seen through southeastern Wisconsin over the air and on cable television. Besides Wisconsin Public Television's stations during school recesses and vacations, WVCY is the only commercial station in the state to go off-the-air every night.
CBS wanted to purchase WVCY in 1994 when WITI announced it would switch to Fox. CBS had already been turned down by WTMJ-TV, WISN-TV (which had been affiliated with CBS from 1961 through 1977), WVTV (which was a CBS O&O in the 1950s), WCGV, and WJJA. WVCY's ownership though decided to reject the offer and keep the station, so CBS announced an affiliation deal with WDJT just days before WITI switched to Fox.
ABC wins three, CBS rebuffed. (Capital Cities/ ABC investing in Young Broadcasting, CBS turned down for purchase of Christian station) (Brief Article)
Oct 03, 1994; Capitol Cities/ABC is investing $25 million in Young Broadcasting for non-voting common stock and warrants to buy more. The...