The station signed on in May 2003 airing America's Store programming. It was well known in the Grand Rapids area for its "TV Mall" television series.
In 2005 WUHQ added programming from UATV and the Mas Musica network to its schedule, becoming a bilingual (Spanish and English language) television station. The station aired videos of various Latin American music styles, including salsa/cumbia, regional Mexican, and contemporary Spanish-language hits. On September 25, 2006, Mas Musica was revamped as the new MTV Tr3s network, which was created as a result of Viacom's acquisition of Mas Musica. WUHQ carried MTV Tr3s programming, in addition to some shows from the America One network.
In June 2006, Equity under the license name of "Marquette Broadcasting", acquired WUHQ from P & P Cable Holdings. Equity owns two other stations in Michigan -- Marquette dual-Fox/MNTV affiliate WMQF and Detroit Univision affiliate WUDT-CA. The sale closed in Fall 2006. In November 2006, there was reports of a substantial change in WUHQ's programming as a result.
On May 30, 2007, WUHQ-LP switched affiliations to LAT TV, as part of a new deal between LAT TV and Equity. The LAT TV affiliation was dropped in late-2007, in favor of Equity's new music video network, Retro Jams. The LAT TV network later folded, in May 2008.
The WUHQ call letters were previously used by Channel 41 in Battle Creek -- the station's previous owner, P & P Cable Holdings, is known for picking up calls discarded by Michigan's radio and TV stations.