WTTA, channel 38, is the MyNetworkTV-affiliated television station for the Tampa Bay Area that is licensed to St. Petersburg. Its transmitter is located in Bloomingdale. Owned by Bay Television, the station is operated by the Sinclair Broadcast Group through a local marketing agreement (LMA). WTTA has studios on Bald Cypress Place in the West Park section of Tampa. Syndicated programming on the station includes: Everybody Loves Raymond, Seinfeld, Family Feud, The People's Court, and Judge Mathis. On cable, it can be seen on Bright House and Knology channel 6, Comcast channel 11 in Sarasota County, and Comcast channel 29 in Hardee County.
In December of 1994, Fox programming moved from WFTS-TV to WTVT as part of a group deal with WTVT's then-owners, New World Communications. That station did not pick up Fox Kids. Independent station WMOR-TV now airs the current 4Kids TV block on Sunday mornings. At the same time, the E.W. Scripps Company (owners of WFTS), cut an affiliation deal with ABC which resulted in WFTS selling most of its syndicated shows to WTTA. Meanwhile, CBS would move from WTVT to WTSP-TV the previous ABC affiliate. In 1998, WTTA’s owner, Bay Television, entered into a management agreement with Sinclair Broadcast Group which in years to come would become one of the nation's largest broadcast companies. However, Bay Television is effectively a subsidiary of Sinclair. Bay Television is owned by David Smith, J. Duncan Smith, Frederick Smith, Robert Smith, and Robert Simmons. The Smith brothers also control Sinclair making Bay Television a de facto subsidiary of Sinclair. Also in 1998, WTTA became the Tampa Bay affiliate for The WB in a group deal with Sinclair stations. It used the on-air moniker WB 38. It ran cartoons from WB during the week until January of 2006 when WB discontinued the weekday kids block.
On January 24, The WB and UPN announced that they would end broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. On February 22, News Corporation announced that they would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division, Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW. Tampa Bay's UPN station, WTOG (which is owned by CBS) was confirmed as Tampa Bay's CW station. WTTA's future was uncertain until Sinclair announced that WTTA, along with most of Sinclair's WB and UPN affiliates, would affiliate with MyNetworkTV. The station branded as My TV Tampa Bay a week before the station began to air the new network. There were rumors that Fox would buy WTTA and create a duopoly with WTVT and make WTTA a MyNetworkTV owned-and-operated station. As of 2008, this has not occurred. On September 3, 2007, WTTA began airing the controversial Live Prayer with Bill Keller. Keller had been bounced from station to station in the Tampa Bay area and landed on WTTA after a sudden departure from WTOG. The show would move to WXPX in November of 2007 after WTTA imposed new restrictions regarding live programming.
NewsChannel 8 at 10 on My TV Tampa Bay
(Weeknights 10 to 10:35 P.M.)
WTTA features additional news personnel from WFLA. See that article for a complete listing.