This station operates on UHF channel 30 at 1,800 kilowatts and its digital signal operates on channel 42, also on the UHF dial at 95 kilowatts under a Special Temporary Authority and has filed for a construction permit to increase its transmission power to 873 kilowatts as authorized by the Federal Communications Commission.
The station was given the call letters WEOU on February 18, 1992. However, the station was granted a license on April 14, 1995. It signed on as WRAY-TV, and simulcasted the non-Fox network programming of Fayetteville's WFAY, Fox 62 (now ION Television affiliate WFPX). When Scripps bought the station, its programming changed more towards home shopping.
On May 16, 2006, parent company E.W. Scripps announced that Shop at Home would be suspending operations, effective June 22, 2006. However, the network temporarily ceased operations on June 21, and WRAY switched to Jewelry Television (and, on June 23, a mixture of both networks), which remained until Scripps found a buyer for its stations.
On September 26, 2006, Scripps announced that it was selling its Shop at Home stations, including WRAY, to Multicultural Television of New York City for $170 million. The sale of WRAY and the San Francisco and Cleveland stations was finalized on December 20 2006. Soon after the sale, all Shop at Home programming ceased in favor of a schedule consisting primarily of infomercials, though WRAY still airs Jewelry Television programming from 12:00 AM to 6:00 AM.
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