WMTR-FM is a radio station that broadcasts at 96.1 MHz on the FM dial in Archbold, Ohio. WMTR-FM airs a hot adult contemporary format with some classic rock material mixed in. It is the primary local station for the Archbold/Fulton County area (including the cities of Delta and Wauseon), and its 3,000-watt signal can be heard clearly from Adrian, Michigan in the north to Defiance, Ohio in the south. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo Arbitron ratings reports.
WMTR-FM began broadcasting in 1968 and formerly bore the WHFD calls. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980's, considered state-of-the-art for the time.