In the early 1970s, the stations were purchased by the Regional Broadcasters Group headquartered in Kingston, New York. The FM station's call letters were changed to WZPR as a tribute to Meadville's Talon Corporation which, nearly a century earlier, had become America's first manufacturer of "hookless fasteners" or zippers. While WMGW-AM's format remained the same, WZPR-FM was changed to Beautiful Music, and in 1978 changed to its current format, country.
WMGW was purchased by Great Circle Broadcasting in 1983, a division of the now-defunct Music Broadcasting Group. Approximately 5 years prior the purchase, the studios and offices of both stations had moved from their second floor location on Park Avenue to the Downtown Mall on Water Street in Meadville, allowing shoppers to see a glimpse of the stations at work. The station remains in this location today.
WMGW switched to a format of all news, talk, and sports, and through a cooperative effort with three other acquired stations, formed the Allegheny News Talk Sports Network. The network consists of a "quadcast" outside of morning drive, with all four stations sharing the same programming, which includes Pittsburgh Steelers football, Pirates baseball, and Penguins hockey. However, in morning drive, the quadcast is broken down into a simulcast, with WMGW and WTIV airing a morning show independent of WFRA and WOYL, which airs its own separate live morning show program with programming matter exclusive to its immediate local market. The full-time operations of the network and its respective stations originate out of the Downtown Mall location, but WFRA and WOYL maintain a separate office and studio in WFRA's city of license in Franklin, Pennsylvania.
Keith Allen Austin hosts the morning show for WMGW and WTIV.
All stations are owned by Forever Broadcasting, LLC