WILV (100.3 FM) is a radio station broadcasting a Adult Contemporary format. Licensed to Chicago, Illinois, USA, the station serves the Chicago area. The station is currently owned by Bonneville International. The station is also broadcast on HD radio.
Through the 1980s the station continued the easy listening format with more vocalists including more AC artists and less standards artists. In 1988 the call letters changed to WXEZ-FM (eXtra EZ). The instrumentals were eliminated. The station evolved to a soft AC format.
In 1990 the call letters were changed to WPNT-FM, known as "The Point" and the station evolved to more straight-ahead AC, playing the top 40 hits of the '60s and '70s and the AC/soft rock hits of the '80s, '90s and beyond. WPNT-AM simulcast the FM for a while, but was quickly spun off because the land the transmitters sat on in suburban Elmhurst, Illinois became more valuable than the daytime-only station itself. On the Point-FM, Steve Cochran hosted morning drive, later to be replaced by Chicago radio legend Fred Winston. In 1997 WPNT was sold to Evergreen Media and evolved into a hot AC format playing the top 40 hits of the '80s and uptempo AC hits of the '90s and beyond.
Chancellor and Evergreen merged in 1997. At that point Chancellor had 95.5 WNUA smooth jazz (from Chancellor), Rock 103.5 WRCX (from Evergreen), 97.9 WLUP (from Evergreen), 93.9 WLIT (from Viacom), 102.7 WVAZ urban AC (from Evergreen/Broadcast Partners), 107.5 WGCI-FM urban contemporary (from Gannett), hip hop WEJM 106.3 (from Broadcast Partners/Evergreen)and WPNT.
The newly formed Chancellor had too many FM stations and had to sell 3. So, in the Summer of 1997, 106.3 WEJM was sold to Crawford Broadcasting Company and it flipped to Gospel (and urban AC years later). Bonneville, had already owned pop/alternative station 101.9 WTMX, bought WLUP "The Loop" and WPNT. Later in 2000 they bought classical station WNIB (now WDRV) for $147 million.
Since The Loop had become musically close to WTMX they were flipped to a classic rock format. WPNT was also musically close to WTMX so they were flipped back to a straight AC format. Calls were changed to WNND "Windy 100."
In the late 1990s WNND actually surpassed WLIT in the ratings a couple of times and nearly tied them much of the other times. The staff consisted of morning team Kevin & Susan, Chicago broadcaster Scott Childers in middays and market newcomer Haynes Johns afternoons. Nights were devoted to the popular "Love Notes," hosted by John Symons. "Love Notes" routinely beat competitor "Delilah" on WLIT.
By 2002 WNND had suffered in the ratings after a disastrous dip into soft AC. On December 10, 2002 they changed to a '80s-'90s hot AC format simply as "100.3 WNND" The ratings really never took off for this format so on November 5, 2004 at 7 a.m. they adapted the current rhythmic AC format as "100.3 Love FM," with the WILV call letters. The rhythmic AC format has since been phased out in favor of a return to a '80s-'90s hot AC playlist, although WILV still retains the "100.3 Love FM" moniker.
In October 2006, legendary Chicago disc jockey, Tommy Edwards, took to WILV airwaves for afternoon drive; grooming him for morning drive (5:30-10:00 AM) which he assumed on February 20, 2007. Replacing him in afternoon drive is Brian Peck, from sister station WTMX.