) is a 99 kilowatt radio station
in St. Louis, Missouri
. The station serves the St. Louis metropolitan area. Bonneville International
is the station licensee, authorized by the Federal Communications Commission
. Its transmitter is located in St. Louis
plays a variety of country music in St. Louis. WIL-FM personalities include Cornbread and Pat James, Bo Matthews, and Derrick Keith. It is the top rated Country station in St. Louis and was nominated for a CMA Award in the Fall of 2006. WIL-FM is programmed by Greg Mozingo. Danny Montana is the Music Director.
was incarnated on January 31
, during radio's infancy. Radio was starting to become more common, as the St. Louis Post Dispatch
, St. Louis University
, Stix, Baer & Fuller and Concordia Seminary all owned radio stations in the city.
The St. Louis Star, which is no longer in print, wanted to own a radio station. They struck some kind of deal with WIL's original owner, Benson Broadcasting. While no details of the agreement have been found to date, copies of the Star from that time period refer to WIL as "The St. Louis Star Station." Its center of operations was the Star Building at 12th and Locust. The call letters had just been changed from the original WEB, and the owners, the Benson family, used their relationship with the Star to gain a lot of promotional print.