is a British independent record label
, formed in 1988
by staff at the Rough Trade Shop
in Notting Hill
. The name Wiiija is a corruption of W11 1JA, the postcode of the Rough Trade Shop in Talbot Street.
The label was responsible for releases by, amongst others, Cornershop, Huggy Bear, Jacob's Mouse, Blood Sausage, Free Kitten and Therapy?.
Wiiija Records has been a subsidiary of Beggars Banquet Records since 1996.