WHOK has been a country station for many years in different forms. Currently, the station is known as "95.5 The Hawk - Playing Everything Country." This format adjustment now compliments WHOK's new country sister station, WNKK, which plays new country.
From September 7, 2003 to January 8, 2007, WHOK played country classics as "Country Legends K95.5". The relaunch of the station in 2007 coincided with a change in ownership from CBS Radio to Wilks Broadcasting. Accordingly, the station completely revamped its website and as of May, 2007 the new WHOK.com has been rolled out, offering artist and concert links as well as a streaming audio feature by which users can "listen live" anytime.
Prior to becoming a classic country station, WHOK was known as a mainstream Top 40 country station, also using the "K95.5" moniker.
Due to the poor signal of WHOK in downtown Columbus, WHOK-FM operates a translator at 102.3 MHz as W272AT. The translator airs exactly the same audio as WHOK-FM.