WFLF is the callsign for NewsRadio 540 WFLA, an AM talk radio station in Orlando, Florida, United States. It broadcasts at a medium-wave frequency of 540 kHz. It is owned by Clear Channel Communications and operates out of Clear Channel's Orlando area offices in Maitland. Its callsign alias comes from sister station NewsRadio 970 WFLA in Tampa. It is a Fox News Radio and Weather Channel radio affiliate. It runs a 50kW transmitter out of Pine Hills, Florida.
WFLF is the Greater Orlando affiliate for The Rush Limbaugh Show, The Glenn Beck Program, and Coast to Coast AM. It also features a local drive-time show hosted by former local news anchor Bud Hedinger. WFLF was the local affiliate for The Schnitt Show until 2003, and Dr. Laura until 2005, and previously featured a local morning show hosted by Pat Campbell. The station actively positions itself on the conservative end of the political spectrum, with such local marketing slogans as "Start your day the Right way," "Central Florida's Right News" and "Rush is Right."
WFLF debuted in February 2001. It took over the frequency formerly held by 540 The Team, a sports radio station which moved to 740-AM to become 740 The Team. In January 2008, WFLF merged selected programing with 740 The Team, after that station changed format.
WFLA retained Glenn Beck, Rush Limbaugh, and Bud Hedinger. They filled the drive time slot with 740's The Finish Line from 6-9 p.m. starting in January 2008. After only one week, however, host Jerry O'Neill abruptly quit, and went to rival WHOO. Contributor Mike Tuck took over the host role, with The Shot Doctor reprising his color role.
|1 a.m.||5 a.m.||Coast to Coast AM with George Noory (rerun)|
|5 a.m.||6 a.m.||Wall Street Journal This Morning|
|6 a.m.||9 a.m.||The Dan Sileo Show|
|9 a.m.||12 p.m.||The Glenn Beck Program|
|12 p.m.||3 p.m.||The Rush Limbaugh Show|
|3 p.m.||6 p.m.||The Bud Heddinger Show|
|6 p.m.||9 p.m.||The Finish Line with Mike Tuck and The Shot Doctor|
|9 p.m.||1 a.m.||Coast to Coast AM with George Noory *|
* unless pre-empted by special programming