, "93BLX") is an American Mainstream Urban
music-formatted radio station
that serves Mobile
, Lower Alabama
, and Pensacola, Florida
. The station has served the Gulf Coast for more than 25 years. The station was assigned the WBLX-FM call letters by the Federal Communications Commission
on July 4
. In 2006, WBLX began broadcasting in IBOC digital radio
, using the HD Radio
system from iBiquity
WBLX began as FM counterpart to gospel station WMOO (1550 AM)
. As WBLX, with the Urban contemporary
format, has been one of the market's leading stations with the same calls and format for about 25 years. In 1998, Cumulus acquired competitor WDLT-FM
, and skewed it to being an Urban Adult Contemporary
. This has allowed WBLX to skew it's programming towards a younger audience as a Mainstream Urban. Also for many years, WBLX carried the "93BLX Jams"
and "The Beat of the Bay"
brandnames, however, in 2000 they changed their slogan to "The Big Station 93BLX"
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX.
Station management includes operations manager James Alexander and program director/music director AL-MY-T.