• Vive, Viva, a Romance language expression
• Viva Voce, a defense in presenting an academic thesis. Latin: "By live voice"

Arts and Entertainment

• Viva (band), an Indian pop band
• Viva Records, a defunct American record label
• VIVA Records, a Philippine record label
• Viva (Warhol Superstar), a Warhol superstar
• Viva (album), an album and single by the German new wave group La Düsseldorf
• Viva La Vida, an iconic artwork by Frida Kahlo, the title meaning (Long Live Life)
• Viva La Vida or Death And All His Friends, Coldplay's fourth studio album
• Viva Las Vegas, a 1964 film starring Elvis Presley
• VIVA Entertainment, a Filipino media company
• VIVA Prime Channel, a 24 sports and entertainment owned by VIVA Entertianment
• Viva (TV station), a German music television network
• Viva (film), a sexploitation film by Anna Biller
• Viva 963, a former London radio station.
• Viva Hate, Morrissey's first solo album.
• Viva Design Inc.(Broadcast design company), a broadcast design company based in California, vivadesign.com

Games and sports

• VIVA World Cup, an international football tournament organized by the NFB
• Viva Kerala, a professional football club based in Kerala, India
• Viva Piñata, a computer game for the Xbox 360 games console

Publishing

• Viva (photo agency), a French photo agency in the seventies
• Viva (magazine), an adult woman's magazine that premiered in 1973
• Viva! (magazine), a Canadian news magazine aimed at the Hispanic community
• Viva (Canadian magazine), a magazine focusing on holistic medicine

Other

• Viva!, Vegetarians' International Voice for Animals
• Viva Air, a Dominican airline
• Viva Air (Spain), a Spain airline overtaken by flag carrier Iberia
• Viva (bus rapid transit), a bus transit system in Ontario, Canada
• Viva Hotels and Resorts, a chain of hotels in Majorca and Menorca
• IBM ViVA, Virtual Vector Architecture by IBM
• Viva a brand of automobile
• Perodua Viva