According to the CVA website and literature, the CVA is "an international, non-denominational ministry of believers dedicated to respectfully promoting healthy, Christ-centered and God-honoring living among Christians."
The CVA advocate nutritious plant-based diets in the global Christian community. Through publications, websites, and related public information campaigns, the CVA educates people about what they feel are the distinct health, environmental, and animal-related advantages of plant-based eating, including "respectfully address[ing] humans' relationship with animals from a comprehensive biblical perspective." The CVA also "attempt[s] therefore to actively participate in the "reconciliation of Creation" that promises to result in the "Peaceable Kingdom" foreshadowed by the Bible.
Braun organized a board of respected professors, theologians, and activists representing a broad range of backgrounds and perspectives. Evidently resonating with many Christians who see their vegetarian diets as reflections of their faith, the organization quickly grew.
In 2000, the CVA produced its first edition of What Would Jesus Eat . . . Today? This well-received booklet has an annual distribution rate of approximately 250,000 and has undergone several revisions and translations. The 2003 color edition is one of the most widely translated vegetarian materials and is available in English, Spanish, Portuguese, Korean, Bulgarian, and many other languages. It includes recipes, nutritional information, and a list of resources.
In 2002, CVA founder Nathan Braun and co-chairman Stephen R. Kaufman, M.D., published the first edition of Good News for All Creation: Vegetarianism as Christian Stewardship (2002: Vegetarian Advocates Press; 2004: Lantern Books). By 2003, the CVA planned to expand its ministry through several means, including wider distribution of "What Would Jesus Eat . . . Today?" at churches and Christian events on an international level, increased visibility of dietary issues through church education programs ("Is Your Church Veg-Friendly?"), and develop a wider recognition of Christian vegetarians through bumper stickers, tee shirts, caps and other display items. The "What Would Jesus Eat...?" campaign is also known as "Honoring God's Creation," and is widely available online and in print.